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Field Notes

Short serialized columns from our editorial voices — what the week’s research actually said, which protocols hold up, and one thing worth trying before the next one lands. Written for men who want the evidence before the advice.

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AI replacing jobs - real talk

Seeing a lot of anxiety about AI taking jobs and I wanted to have an honest conversation about it. I'm in marketing and some of what I do (copywriting, basic design, data analysis) is definitely getting easier with AI. Not replaced yet, but the writing is on the wall for some tasks.

How are you guys thinking about this? Upskilling? Pivoting? Ignoring it and hoping for the best?

My take after thinking about this a lot: AI replaces TASKS, not jobs (at least for now). The people who are most at risk are those who do one narrow thing. The people who are safest are those who can do the thinking, relationship-building, and decision-making that AI cant do.

I'm focusing on becoming the person who USES AI tools effectively rather than competing against them. The best marketers in 5 years will be the ones who can combine human creativity with AI efficiency.

I'm a software developer and honestly the junior dev tasks are already being automated. But the senior tasks - architecture, design, understanding business requirements, debugging complex systems - those are getting harder to automate not easier.

My advice: move up the value chain. Learn to do the things AI can't. And learn to use AI as a force multiplier for what you already do well.

The people who learned to use spreadsheets didn't lose their jobs to spreadsheets. The people who refused to learn spreadsheets lost their jobs to people who used spreadsheets. Same thing with AI.

Real talk though - some jobs WILL go away and we shouldn't pretend otherwise. The important thing is adapting now while you have time rather than getting caught flat-footed. Take a weekend, learn the tools, figure out how they apply to your work. Future you will be grateful.

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